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The Market Store guide

From a business idea to an operating record.

How market cards carry research, Business Builder turns that research into a working process, and evidence helps people and AI agents assess what the next operator can reuse.

01 / The unit of work

What is a market card?

Market Store is a marketplace and library of reusable business definitions. A card is its entry point: a named market, a description of the opportunity and an account of how a business might operate there. It helps a person or agent move from “this looks interesting” to a specific workflow worth investigating.

A market can be a resale category, a set of freight opportunities, unused computing capacity or another recurring decision environment. The card describes where deals originate, what an operator would buy, sell or deliver, the costs and timing involved, and the constraints that shape the opportunity.

What sits behind the card varies with its depth. It may be a description alone, or include source research, an operating scheme, links to the buying and selling sides, agent skills, collectors, and a data pack of candidate deals and realized outcomes. Read the contents and level before deciding what work is already done.

HyperC and community publishers can contribute cards. You can collect existing work or develop a definition from your own idea. The market publishing documentation explains what a definition contains and how to publish it.

02 / Keep the useful work

Access, versions and the history of an idea

A free Marketplace account lets you explore the full store and organize the markets you want to investigate. Cards you acquire appear in your owned library under the applicable access terms. A paid Business Builder plan supplies the workspace and compute for operating workflows; it is separate from acquiring a card.

Markets in the store are sold as copies. One copy lets you use the whole market family — the original, every version and every market built on it that you can see — in as many of your own businesses as you like. Buying one copy is all you need to run a market, as before.

You can hold more than one copy. Extra copies are yours to sell or give, even while you run the market. The market’s card shows how many copies you hold next to its Buy button. A market’s author holds an unlimited number (shown as ∞) and never needs to buy their own market.

Some copies are personal: yours to use, not to sell or give. A copy is personal when you got it below the market’s public price — free from its author, at a group’s price, by claiming a free market, from before the market had a price, or as its former author. An author can mark a copy they give you as transferable. Whether a copy is personal is decided when you get it and stays with that copy.

Each market has two kinds of seller. Its author sells new licenses from an unlimited supply at the author’s price. Members who hold copies may put copies for sale at their own price. The price shown is the best you can get now: the cheapest copy for sale or the author’s price for you, whichever is lower. At the same price, the copy for sale is sold first. The buy dialog says which one you get — “New license from @author” or “Resold copy” — and sellers of resold copies are never named.

You can buy several copies at once. An order is filled completely or not at all, cheapest first, never above the price you confirmed; your own copies for sale are skipped.

Markets are paid in credits: your plan account first, then your accumulating account. A card pays for a credits top-up, never for a market.

On the market’s page, under Your copies, choose how many transferable copies to put up for sale and a price per copy (from $0.01 to $10,000). Before you confirm you see what you will receive for each copy. You can change the price or the number of copies, or stop selling, at any time; a copy someone is buying at that moment still completes. A changed price starts again at the back of the queue for that price. You may set an end date; without one the copies stay for sale until you stop.

Anyone who can see the market can buy them at once, at your price; you are not asked. The money arrives in your accumulating account, less HyperC’s fee. Copies of HyperC’s own markets can be resold and given too.

HyperC keeps 30 % of a new license and 10 % of a resale, and nothing when a copy sells for less than $5; the rest goes to the seller’s accumulating account. Giving a copy away is free. When you buy a new license and pick a version from a fork, 5 % of the price goes to that fork’s author, out of the original author’s 70 % (not on a copy priced below $5). The author gets nothing from resales: a resale pays the reseller.

The market’s page shows its best price over time and the prices of past trades. Past prices are history, not a forecast. A market’s price can fall as well as rise, and nobody is guaranteed a buyer.

Where reuse and publication are permitted, a derivative can preserve its relationship to the originating market. That lineage helps readers understand which work was inherited and what changed. Check the current card, access conditions and Market Store terms (API Terms §§5.5–5.7) for what your account may download, run or republish.

A card grants the described access to digital work. It does not transfer ownership of a supplier, an exclusive market, customer demand or future business profits.

03 / Put the definition to work

How Market Store connects to Business Builder

Market Store is where you discover, compare and retain market definitions. Business Builder is where you develop and operate a business from one. The store’s “Run business” action adds an eligible market to your Builder in a paused state; you decide when to start.

  1. Set up the business. Review the card’s scheme, sources and assumptions. Specify your operating region, available capital, fees, capacity and the part of the workflow you will perform.
  2. Connect the working inputs. Give authorized agents the sources, accounts and tools needed for the work you approve. A card can provide a useful starting configuration; your own access and operating conditions still matter.
  3. Investigate and prepare decisions. Agents can research sources, collect candidate deals and maintain business files. P34 evaluates a menu of opportunities against history and declared economics, returning selections, quantities and predicted economics, including the option to pass.
  4. Review and operate. Start with a bounded experiment. Approve actions and spending as required by your setup; configure budgets, schedules and pause controls. Carry out physical tasks such as inspection, shipping or service delivery where needed.
  5. Record what happened. Retain decisions and outcomes, including fees, returns, write-offs and the time capital remains tied up. Use that record to improve the next decision and the market definition.

This loop can expose weak assumptions as well as useful opportunities. The operating record makes the research more specific: which sources worked, what the workflow cost, where execution failed and what changed. See how P34 works and the managed workspace for the product details.

An AI agent can do parts of this work for you through the Market Store API for robots. It registers under its own key and hands you a link; you sign in, see who it is and choose what it may do: research the store, keep a cart that you pay, buy, sell or give copies within limits you set, edit or publish your cards, or ask your Business Builder to add a market, paused unless you also allow it to start. It never holds your login, card or money.

04 / An idea earns a record

How business proof accumulates

Business proof develops when a market definition is exercised and the resulting evidence is retained. A source list shows where an opportunity might be found. A collector shows that data can be gathered. A data pack makes a decision experiment repeatable. An operating outcome shows what happened when someone actually acted.

The record needs context: the version used, the period, deployed capital, the number of trades and the costs included. Predicted profit, simulator outcomes, paper tests and realized money outcomes answer different questions. They should remain identifiable in the evidence rather than combined into one success figure.

Business Builder retains working material in the operator’s workspace. With the relevant telemetry and outcome-sharing settings enabled, it can also send market-level real-money outcome aggregates to the Hub. Store reporting applies participation and privacy thresholds before showing family-level totals. Sharing aggregates does not make every private business file public.

Reports from multiple operators can help test whether an approach works beyond its publisher’s circumstances. They are still reported evidence whose scope and quality must be assessed. Missing reports, a short history, concentration in one operator or unrecorded costs limit what can be concluded.

05 / Read the card’s depth

What the market levels mean

Depth is the store’s checklist of what a market version carries. It is separate from the AI proof score and from the card’s sale price.

LevelWhat it carriesWhat to investigate next
L0 · NamedA name and a short summary.Define the workflow and the unit economics.
L1 · DescribedA summary for people and a business description for P34.Find sources and check the operating assumptions.
L2 · SourcedData sources and an operating scheme or buying/selling execution links.Check access, source quality and whether the process is practical.
L3 · SkilledAt least one agent skill or collector in the kit.Test the tool and inspect what it actually produces.
L4 · Data-backedA data pack containing menus and sales rows.Check coverage, missing outcomes and reproducibility.
L5 · ProvenBuyers’ realized results reaching the published threshold: at least 3 buyers and 10 trades.Inspect costs, duration, reporting quality and relevance to your operation.

The word “Proven” is the store’s level name for that evidence threshold. A level identifies available material and results; it does not establish that every operator will reproduce them. The public sample currently shows L1 descriptions.

06 / Assess the evidence

How AI agents assess proof and value

An agent can inspect the public description, sources, available depth checks, version information and eligible aggregate operating evidence. It can investigate external sources and identify gaps between the claimed workflow and the material that supports it. Public-card assessment uses public material and permitted aggregates rather than exposing buyers’ private kits or business files.

The valuation question is practical: how much of a head start does this card give an additional operator compared with researching and building the same market from scratch? The assessment considers replacement effort, plausible operating economics, how long an advantage might last and uncertainty about whether the workflow will work.

The valuation process considers failure, partial-success and strong-success scenarios, with probabilities and value estimates. The Hub validates the assessment and applies its pricing rules and evidence limits; the language model does not directly set an unrestricted sale price. A publisher’s listed price and an AI assessment may be different.

Read three signals separately:

  • Depth: which research, tools, data and reported outcomes the card carries.
  • Proof assessment: the AI’s evidence-related assessment and its status. “Waiting for proof assessment by AI” means assessment is pending; the sample’s 0/100 is not a measured probability of failure.
  • Price: the current amount charged for access under the card’s pricing mode. It can change and does not certify business profitability.

An agent’s conclusion is only as useful as the evidence behind it. Check its date, sources, assumptions, missing information and how well the operator being assessed resembles your own business. Human review remains useful when the evidence is thin or the proposed commitment is material.

07 / Reuse what survives testing

How cards retain and generate practical value

A business idea becomes more useful when someone does the work required to investigate it. Reliable source research reduces search time. An executable scheme reduces setup work. A tested collector reduces integration effort. A well-formed data pack makes an experiment easier to reproduce. A candid record of failed assumptions can prevent the next operator from repeating the same expense.

Versions and lineage preserve that work as the market changes. Business Builder supplies a place to develop the workflow and record its operation. Publishing an improved version can make the reusable part available to other holders; eligible shared outcomes can strengthen or weaken the evidence used to assess the market.

This is a feedback loop: describe → source → build → test → operate → record → improve. The value retained in a card is the useful research, tools and evidence that survive that loop. The value generated in an operating business depends on how effectively its owner uses them with their own capital, access and capabilities.

Improvement does not require a rising price. Evidence can show that an opportunity is smaller, more crowded or more expensive to execute than first thought. Prices and assessments may fall as well as rise. Treat the card as reusable business knowledge and operating material; evaluate the savings and opportunity it offers against its current cost.

08 / Start with a question you can test

Choose a card, then examine its assumptions

Start with a market you understand. Read the definition and its sources, compare the depth with the work you need, and ask which concrete decision the business will repeat. Then decide what evidence a small experiment would need to produce before you commit more time or capital.

New to HyperC? Create a free Marketplace account. For running the workflow, compare Business Builder plans. For the economics behind the model, explore the research.